9jadunamis

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Wednesday, June 21, 2017

Wizkid, Davido Whether local or international market, everyone making music should be proud Whether Africa or the US, as long as the art connects with the people, there should be dignity, respect and value.

Wizkid
One of the greatest love stories of the Nigerian music industry is the D’banj and Don Jazzy legend. The duo complimented each other well, firing themselves via teamwork to the top of the charts. They led from the front, created projects that ruled the industry, and gathered a team that was solid.
But tragedy struck. The deal with Kanye West, GOOD Music, and international exposure and strategy differences created a mix of bad blood that broke them apart. And since they uncoupled their business, neither of them have remained the same.
While Don Jazzy became successful with the Mavins, D’banj tried his hands at the international play, and failed to put his mark and convince the execs at GOOD Music that he could handle the task of adapting his artistry to appeal to a wider market away from Africa and Africans in the diaspora. Oliver Twist proved to be a mega hit, but there was no Don Jazzy to recreate the magic.
Although his efforts showed that Nigerian pop artists could aspire to go beyond Africa, D’banj ultimately lost at the international campaign. He returned back home, and has never gotten back to his Mo’Hits era.

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